Rakesh Kr. Pandey is a doctoral student of Marketing at the United University, Prayagraj (U.P.) BHARAT. He holds a Bachelor’s degree in Management and a Master’s degree in Marketing. He has over 12 years of experience in academics and currently works as an Assistant Professor of Marketing & General Management. His fields of interest are Digital Marketing and Influencer Marketing.
Mr. Rakesh Kumar Pandey
Presentation Title: The Role of Micro-Influencers in Enhancing Digital Branding: A Study on the Impact of Authenticity and Trustworthiness on Consumer Engagement
United University, India
Past Speaker